What is ethos

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Ethos is an author's Ethical appeal to his audience. Basically, it is how you can value what the author is saying because of their title or works. Whether they be a Doctorate, or Working as a Professor at a Law School, or Even having their article published in a national publication.

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It is one of the three appeals to persuasion. Pathos, ethos, and logos. Ethos being the appeal to ethics and the character of a person. Read Thank You For Arguing to learn all about it